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Showing posts from July, 2020
        L IFE AFTER COVID                                                   The article is an attempt to pen down certain fundamental transformations that may, to my mind, take place Post-Pandemic Era in Indian Society.   1 . ATTITUDINAL CHANGES IN SOCIETY :  (a) With the Covid-19 pandemic taking its substantial toll on our finances, cutting down on unnecessary expenses become an absolute necessity for many of us. I am of  firm conviction that the “Aspirational Consumer Behaviour” may witness a perceptible change. In turn, people would scale down on discretionary spending—whether that is shopping, foreign or domestic   travel or such other expenditure. Restriction on frequent international travel or for that matter even domestic travel cannot be ruled out.   (b) Celebrations necessarily have to be subdued and sombre. Reduction in festivities is bound to be there on the cards. Conspicuous consumption, per force, will come down due to social as well as official